Zach McLean

Concept Artist, Illustrator, Art Director.

Founder of Poiesis Studios, a creative pre-production studio. We’ve offered our services to animation studios, game developers, ad agencies, movie companies, and web3 companies. Current clients are primarily Animation, Metaverse and NFT companies.

Over 8 years of experience working in-studio at Game/Animation/VFX companies as a Lead Concept Artist.

My expertise and focus is in Intellectual Property creation. I start my process with both concept design and writing to develop original, meaningful stories that connect with your audience. I start with written story, branding, character design, key art, all the way through to pitch document creation and early storyboarding.

概念艺术家，插画师，艺术总监。

Poiesis Studios创始人，一家专注于创意前期制作的工作室。我们为动画工作室、游戏开发商、广告公司、电影公司和Web3公司提供服务。目前的客户主要是动画、Metaverse和NFT公司。

在游戏/动画/VFX公司担任首席概念艺术家的工作室内工作经验超过8年。

我的专业知识和重点在于知识产权的创作。我从概念设计和写作开始，开发原创且有意义的故事，与您的观众产生共鸣。我的工作过程始于故事构思、品牌设计、角色设计，一直到制作提案文档和早期故事板。